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Basic Affiliate Marketing:
Focusing on Benefits,
Not Features

Niche Affiliate Marketing is about promoting a product for someone for which they pay a commission. You promote your site and in the pages on your site you link to products that people may be interested in. Sometimes you may review them and recommend them, sometimes you'll just show them and let the customer choose if they want to click for more information.

In a sense it's somewhat like what the old fashioned encyclopedia salesmen used to do.. (and wouldn't they be swearing now, after lugging around suitcases of books for years - because now a 10 volume set of encyclopedias fits on a tiny disk and can be downloaded from the internet in five minutes !)

Affiliate simply means a contracted partnership. Companies contract to pay you a percentage of a sale if you will promote the product for them. So basically rather than organize an advertising campaign they organize an affiliate campaign and pass the buck to you. Your job is to advertize and make sales.

Niche affiliate marketing is about finding those companies that will give you an affiliate commission for a product that fits your niche. You can also affiliate with big stores such as Amazon or Ebay and there is software you can use to make this easy to display a wide range of products from the information or data feeds that they offer .

A Great Way To Make Money With eBay

When you hear "eBay" and "money" in the same sentence you probably wonder what it takes to become a full time eBay seller.

There's an eBay affiliate program that's captured a simple technique to make a powerful easy to use store web site based on eBay products. This great program called "Build A Niche Store" (or BANS as it's nicknamed) enables you to really dig into and profit from this hugely under-exploited money making opportunity by building super targeted, traffic pulling, money making eBay affiliate websites with just a few clicks of a button.

I'm not going to drown you in the details as the BANS site covers everything you need to know but suffice it to say that now is the perfect time to put the groundwork into your own portfolio of money making eBay affiliate websites.

This is getting rave reviews. Check it out!
Click Here To Read More About Build A Niche Store

A simple keyword search in Google using your niche main keywords + affiliate should help you to find something to sell with an affiliate program. You can also just do a search on affiliate programs. There are plenty of resources in the Rich Niche Members Library to help you to find affiliate products even for the most obscure niches. Once you have chosen your affiliation you need to review or promote it on your blog, or on a static sales page.

Focusing on benefits is a lesson mail order & direct mail professionals have been preaching for years. You must focus on the benefits of your product, not its features. Although it may sound like these two things are one and the same, they most definitely are not. Niche Affiliate Marketing is all about the way you present yourself so don't fail with this simple technique. It will make all the difference between the success and failure of your affiliate marketing.

Your product's features are tangible things. Features of a cat is that it is black, it is soft, it is covered with fur, it always trips you up in the kitchen in the morning because it is hungry, and it doesn't bark. I'm sure there are many people who don't think there are many benefits to having a cat but some cat owners say that they feel less alone having a cat around and that when their cat purrs they feel loved. They say their cats make them laugh when they're chasing a piece of string and that their cat keeps them warm by sitting on their lap in the Winter. These are benefits.

Features are product centered, they are the functions that your product achieves and the way your product looks.  Benefits are human centered: they answer the "What's in it for me?" question. It is what the product will do for them, how it will make them feel, how it will change their life for the better and how much they'll feel better when they own it. This is what people want to know, they can see by the picture that it is red!

You will notice in mail order, they put the "information packed manual." in the box with the product. There is a mention of it only in their advertising on the features list. "Huge 689 page information packed manual with step-by-step instructions." Following this is a line that says "Don't call the carpenter - Your kids will be amazed when you assemble this Table Tennis Table in less than 5 minutes. Your wife will run next door to get your neighbour and come back to find you playing ping pong with the kids. Its that easy."

Niche affiliate marketing is all about painting a picture in your customers mind of them using your products or services. If you have done your research and put up a keyword optimised blog the customers who find your niche blog should be the people who are looking for the products that you are promoting. See how it all fits together?

Once you've painted a rosy picture about how much better their life will be when they have parted with their money they'll happily enter their card details and niche affiliate marketing has just made you a sale.

Convert Objections Into CashIf converting text to sales is your problem click here... 

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